Vice President
With over 20 years of diverse cross-industry experiences in communication, marketing, business news and tech, Terence is an expert of the Chinese markets. He was once the former senior vice president of Shunya Group - a listed communication group in China, and provided his clients with consultancy and integrated marketing services, as well as an amalgamation of brand strategy, digital marketing, e-commerce, events, and sales.
Terence was also the head of Public Affairs and Communication of Changan Ford Automobile, and led the majority of Changan Ford's communication campaigns. Throughout his extraordinary leadership, he has also been involved in many internet start-ups and software developments.
In addition to winning multiple awards including the China Effie Awards for successful initiatives in social media, he was also the judge of Effie Award Great China in 2014 and 2015, and Public Affairs Asia’s Gold Standard Award in 2018 and 2019.
Before entering the automotive industry, Terence was a former journalist with the Southern Metropolis Daily’s Business News (one of the biggest and the most influential newspaper in China) and contributed to many significant business reports.
As a leader of his profession, with strong technical background, and experience in diverse cross-industry experience, he has a wealth of knowledge in both communications and marketing.
Terence’s client portfolio include: HP, Samsung, Häagen-Dazs, Aston Martin, Nissan, General Motors, Isuzu, Bacardi, Haier, Tencent, Huawei, Wanda, etc.