Marketing Intelligence

In the era of information explosion, every marketer is overloaded with data, and to sift through so much data is a daunting task. As a brand, you don’t need more data, you need better data and better use of the data - this is just where our Marketing Intelligence service could help you.

Our Marketing Intelligence service is more than just doing the research. As your ‘insight engine’, we aim to inspire and provoke actionable insights, to help feed into your business decisions.

With our state-of-the-art data collection system and our leading analytical capabilities, we can help you fully map the marketing opportunities, identify the current key players, and evaluate your communication efficiency in China’s market.

What Can We Offer?

Market Research:

Understand the market: We can help you examine the size of the specific market, understand the regulatory landscape, and analyse the entry and exit barriers.
Understand the consumers: With our experienced research experts and multi-resources big data acquisition, we offer a wide range of qualitative and quantitative consumer research.
We can help you map out the potential segments and target consumers persona, to define your communication key messages and test your creative concepts, to set the competitive pricing strategy, and to recommend the possible optimisations in sale efforts as to increase your customer satisfaction.

- Work with major online survey platforms in China.
- Owned consumer panel from our previous researches across a wide range of industries.
- Research partners in over 300 cities/towns across China’s tier 1-5 regions.

Media Monitory and Social Listening:

We monitor and analyse your communication campaigns and help you to understand how China consumers communicate and engage with your brand.

Websites and news feeds: 50,000+
Social platforms: WeChat, Weibo, Zhihu, Douban, etc
Short video platforms: Douyin, Kuaishou, etc
Self-media: over 1 million bloggers across 30 platforms
BBS and forums: 50,000+ portal and vertical forums
E-newspapers: 600+

E-commerce platform monitory and analysis:

The advanced E-commerce ecosystem in China does not only include the sales platform, but also the frontline where your brand receives instant feedback from consumers, and where your consumers share their reviews with each other. It is also the best platform to understand how brand performs amongst its key competitors.

Our innovative E-commerce monitory service can cover China’s major online sales platforms, to detect any negative reviews to follow up timely, to understand why consumers like/dislike your product and whether your pricing system is competitive among your peers. Providing a more integrated solution from marketing to sales.