Ken Zhang
Ken is China digital marketing and creative expert, and one of China’s first leader of digital marketing. He is also a former Creative Director and a journalist in China’s traditional media. With over 20 years of communication and marketing experience, he has provided integrated marketing communication services for many brands like Haier, Aimer, Galanz, China Insurance, China Automobile, Changan Ford, Hyundai Kia, Dongfeng Honda, and Zhangzhong Fortune.
He led the social marketing campaigns in 2008, and began to promote more in-depth online and offline marketing integration from 2014. In 2019, he began the exploration of MCN and video e-commerce.
During his years of service, Ken developed several marketing methodology, such as “F.R.E.D” for IMC marketing and “PDCA” performance marketing system.
As one of the earliest practitioners of China’s digital marketing, Ken has always been a passionate and innovative leader; encouraging his team to explore new marketing opportunities.
With continuous innovation and trailblazing, Ken has helped his clients to achieve breakthroughs and consistent growth.