We are an agency of experts with one simple vision; to enable brands to succeed in China.
“There is a huge demand between Chinese and Western markets – on both sides. We have helped and continue to help many international brands succeed in China. We moved here to use our vast knowledge and experience to promote more international brands in our huge and still fast-growing market.”
At Dawn Rider we empower brands to thrive in China. The Chinese market is highly challenging and specific, and it’s not easy for businesses to connect and effectively build the awareness and desire necessary for success. At Dawn Rider we have all the expertise you need, with decades of experience shaping, building, and amplifying local, regional, and global brands - enabling them to build a successful business in China.
Our insider knowledge spans every part of the process. From market trends and consumer behaviour to strategies for success. From reputation management to connecting effectively with Chinese consumers in every medium. We create the strategies for your success and the content that will resonate with the Chinese consumer. We’ll consult on the right way to communicate message and map the clearest route to the market position that’s right for your brand.
Our Services include:
Consultancy
Market Intelligence
Public Relations
Social Media
Why Us?
True Experts
Our team of experts is based both in the UK and China and each of us has decades of experience in cross-industry marketing, working closely with businesses to ensure their success in the complex Chinese market.
First-hand insights
We have feet on the ground in China – our team there delivers first-hand insights in real time, allowing our clients to establish themselves on a solid footing from the start, and respond and adapt at speed to market changes.
Location
Our founders are located in London, so we are always here for our clients to advise, strategise and share essential intelligence, and span widely differing cultures to connect east and west.
Proven success
Every one of our team has a proven track record of leading brands large and small - domestic, regional, and global – to success in China. That’s because our team has all the skills and networks required to achieve every brand’s individual goals.
“You can only succeed in the rapidly changing Chinese market with the right partner. And that partner needs to have ideas based on real, practical experience, a clear view of the latest trends (which change at warp speed) and the experts to accompany you at close range, who will be always there.”
We Deliver
1.
Predictive insights on market trends and consumer behaviours.
2. Development of business and marketing strategies aligned to the Chinese market.
3. Highly differentiated brand profiles that resonate with clearly defined targets.
4. Amplification of products and services to appeal to Chinese consumers.
5. Full service, omnichannel sales networks in China.
3. Highly differentiated brand profiles that resonate with clearly defined targets.
4. Amplification of products and services to appeal to Chinese consumers.
5. Full service, omnichannel sales networks in China.
5. Full service, omnichannel sales networks in China.
Our Methodology
“The ultimate success of our clients lies in realising their business goals, so we are always mindful of the need to combine brand promotion, customer relations and final sales. The leap in digital technology and infrastructure provides a solid foundation for that.”
Our Services
Our expertise spans every part of the process, integrating the theoretical with precision insights, action, reach and quantifiable results. At Dawn Rider we open fast track access to key markets and create a solid platform for growth via a mix of services.
Our In-depth insights and strategic guidance ensure give brands a firm foothold in China’s market.
Using advanced data-led research we map a brand’s full potential, identify key players for growth, and evaluate optimum communication strategies.
Placing your brand, products and services top of mind for Chinese consumers is crucial for purchase power - our PR services put you there.
Our vastly experienced digital team delivers social media that successfully cuts through the noise in a market of 882 million users.
Our Network
The right connections are only possible through the best networks. With our former journalists and senior business executives background, our unrivalled network enables international businesses to navigate the complexities of the Chinese market and flourish. The breadth and depth of our contacts encompass:
Our Clients
We have also worked with many more worldwide brands.