Dettol

Dettol Child Mask Communication Background

01. Strong competition in face mask category

Poor air quality in China attracts many existing mask brands and new players to invest. With the trade-up trend, Chinese consumers are looking for better quality and more comfortable product with higher price.

02. Face mask for all

Dettol face mask well balance the performance and wearing comfort, which is a good news for children and physically weak people.

03. Dettol became a new potential player in face mask industry

Dettol started selling face masks in 2016. Although a new player in the market, they had distinctive advantages against its competitors.